Italian winemaker Masi Agricola will highlight the restyling of its travel retail-exclusive Nectar Campofiorin and Nectar Costasera, along with its new Rosa dei Masi, at next week’s TFWA Asia Pacific Exhibition in Singapore (Level 2, F19).
Nectar Campofiorin and Nectar Costasera are characterised by a higher presence of Corvina grapes. The 2020 Campofiorin vintage will introduce new branding with a refreshed label, and a slight delay in harvesting offering a more integrated and pleasant fruity component.
The 2019 Nectar Costasera vintage is said to offer a richness of fruit, with hints of cherry, and also sports updated packaging.
Masi describes its new Rosa dei Masi as the winemaker’s “interpretation of the rebirth of rosé”. The result of years of study by the Masi Technical Group – a team of experts in various disciplines, from oenology to marketing, engaged in research and experimentation – Rosa dei Masi has developed in in line with “a rapidly evolving and rapidly growing global category”.
The company said: “Thanks to a combination of winning factors such as the pleasantness and versatility of the wine, the refinement of the packaging and exceptional testimonials, today rosé wine is positioned in the lifestyle sphere, becoming a true status symbol.”
Rosa dei Masi is produced with Merlot grapes from vineyards in the high Valpolicella area to offer intense floral aromas and fresh flavours on the palate with hints of red fruit, plums and raspberry notes.
The transparent bottle highlights its pale-pink salmon colour and ‘onion skin’ reflections, while its oval is enriched with rose petals to emphasise the wine’s lightness and delicacy.
At TFWA Asia Pacific, the Masi stand will be adjacent to those of Cono Sur, González Byass, Symington and Famille Perrin of Châteauneuf du Pape, associated members of the Travel Retail Fine Wine Alliance, a collaboration established to promote fine wines in travel retail. ✈
