
Patagonia Opens Store and Museum in Bariloche, Argentina Highlighting Life of Local Mountaineer
“This land inspired me to create the company, and four years ago, we started looking for a place to open a store in Bariloche,” Patagonia founder Yvon Chouinard said in a press release. “I didn’t know Emilio Frey’s story, but when I learned that he was one …